0:00How should your goods travel?
0:02Sea, air, road, or courier.
0:05Sea freight is the cheapest option per unit of weight or volume for anything
0:10above roughly a cubic metre, but the slowest, often taking weeks.
0:15Air freight is fast but expensive per kilogram,
0:19generally reserved for high-value, urgent or time-sensitive goods.
0:24Road and rail matter mainly for regional or overland trade,
0:29and for the inland leg after a sea or air shipment arrives.
0:34Express couriers are convenient and fast for small parcels and samples,
0:39but become uneconomical quickly as volume grows.
0:44Match the mode to the shipment, not to habit.
0:47A first small trial order might reasonably travel by air or courier despite
0:53the higher cost, simply to get market feedback faster.
0:57A repeat bulk order almost always belongs on the sea.
1:02Right mode, right shipment.